![]() ![]() After all, the company’s been building software for nearly four decades, and many of its products - like Acrobat, Photoshop, Illustrator, and InDesign - are more or less household names. When your business begins the search for an analytics platform, you’re almost certainly going to give Adobe Analytics a good hard look. Talented developers and analytics professionals might be willing to invest the significant amount of time needed to set up the platform thoroughly, but average business users are often intimidated by the complexity of the solution. While Adobe Analytics is undoubtedly a powerful platform that can help you transform into a data-driven operation, many teams find that the solution does too much. If this all sounds confusing, it’s because it is - at least for most business users. There’s also intelligent alerts, cohort analysis, anomaly detection, remarketing triggers, and even more. The platform also delivers web analytics, marketing analytics, attribution, and predictive analytics, as well as advanced segmentation, cross-device analytics, and flow analysis. ![]() Adobe Analytics is a powerful, feature-rich platform that enables you to shatter data silos with multichannel data collection.
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